The Truth about Creating Brands People Love
| Series: | |
| Publisher: | FT Press |
| Subject: | Branding (Marketing) |
| Authors: | Brian Till , Donna Heckler |
| Pages: | 211 pages |
| Binding: | Hardcover |
| ISBN: | 9780137128167 |
| Call No: | HF 5415.1255 T55 2009 |
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included in the eBook version. Branding: secrets revealed, best practices explained, pitfalls exposed! The truth about positioning brands and developing brand meaning. The truth about brands as corporate profit drivers. The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands and keeping them great. --This text refers to the Kindle Edition edition.